SOCIAL MEDIA MANAGEMENT
Problem: Nobody sees the content we create.
Simply making excellent content isn’t enough if your audience can’t see it. You have probably noticed the decline in organic reach on most social media. Without paid promotions, your content won’t even reach most of your existing fans!
Solution: Reaching specific goals through effective advertising.
Advertising on social media will allow you to reach a wider portion of your target market. In addition to more likes, paid promotions allow you to:
- Increase brand awareness
- Drive relevant website traffic, i.e. people who are actually looking for your products or services
- Most importantly, earn more money (whether directly or indirectly
Working with social media just for the sake of having a presence there (because your competitors use them as well) is time wasted. Having a proper social media communication strategy will allow you to gain much more than just a few likes – it will help you earn more money!
We will give your social media accounts a unified presentation and help you establish a suitable communication strategy. With our experience, we are ready to share your story with the right audience in order to reach more customers.
PPC CAMPAIGNS (GOOGLE & FACEBOOK)
We change our clients’ world, click by click. The key to a successful pay-per-click campaign is first setting it up correctly and then optimizing it. Thanks to our experience, we connect our clients with potential customers who have a genuine interest in their products or services.
Our task is to regularly create new ads targeted using the right keywords. By doing so, we help your message reach a relevant audience – customers who are interested in your products or services.
In order to achieve the best results possible, we optimize campaigns on a weekly basis. We test and thoroughly evaluate every aspect of the campaign.
But our job doesn’t end with just bringing you relevant traffic. We use several analytical tools to track user behaviour on your website, which allows us to suggest website changes that will improve the campaign's conversion rate.
Some potential customers visit your website without performing the desired action, whether that’s placing an order or simply filling out a form.
Remarketing gives you an opportunity to reach these customers again, this time with better offers that they will decide to make use of. No wonder that remarketing campaigns often yield the best results.
The key to building a successful remarketing campaign is understanding which page of your website visitors come to and when they leave it.
Our campaigns are targeted in a way that allows them to reach the target audience with personalized offers.
Having a nice and functional website alone won’t bring you a lot of money. Setting up your marketing strategy correctly will help you set yourself on a path towards success.
On-line marketing is one of the most effective forms of advertising. It offers precise targeting, remarketing, and detailed tracking of your campaign’s performance. None of these things can be achieved with models like radio advertising.
People's on-line behaviour has changed vastly in recent years. Just a few years ago, people would click banners like there was no tomorrow. Since then, we have become immune to everything that even resembles a banner ad.
No need to worry, though – we follow trends in on-line marketing for you. We will help you establish a presence everywhere your target group spends time.
Creating a marketing strategy
- We will give you a couple of quick questions so that you can tell us a bit about yourself and list your competitive advantages. Together, we will take a look at your marketing goal and on-line advertising budget.
- Then, we will come up with a functional solution. After evaluating all the information provided by you and analysing the market as well as your competition, we will come up with a concrete strategy to achieve your goals. We will define your target group and pick the most effective marketing channels for your situation.
- We will set up your campaigns. The first step is preparing the website itself. We will set up Google Analytics and conversion tracking, allowing us to evaluate your campaigns efficiently. We will also propose a clear campaign structure and write copy that will draw people's attention.
- We will manage your campaigns, too. As soon as we have collected enough data after the initial campaign set-up, we will start evaluating your campaign. Then, optimisation comes into play, which is when we start testing new opportunities. At the start of each month, you will receive an e-mail report with a clear overview of your campaign’s performance the month before.